In the old days, landlords would use yard signs and the major newspaper to advertise rental properties. Now we all use Craigslist to find tenants. It is fast, easy and free. What a blessing!
Clark with the Bourke Group (Keller Williams) in Asheville, NC wrote a fantastic post on How NOT to write a Craigslist For Rent Ad. It is insightful and very well thought through. Every landlord needs to read this!