Craig’s List is an excellent place to advertise your investment property vacancies. I wrote a post about doing Reverse Prospecting for Tenants on Craig’s List about 6 months ago. Although this is a very effective way to find new tenants, you should plan to post your apartment for rent. Here are a couple tips to get your best response:

• Include your phone number as some prospects will want to call.
• Make sure to check the email address that you set up in Craig’s list often, especially in the first 24 hours. I have had emails from prospective tenants within minutes of posting.
• Always post pictures of the property. Many tenants will not even consider your apartment or contact you without pictures. The pictures can be from a few years ago, just insure they show the property well.
• Craig’s list does allow some HTML in their postings. Check with your friendly web designer, but you can do bold and change the color of text.
• I always put the available date in the heading to allow readers to quickly see it. Such as: “Avail-June 1″
• Highlight anything unique about the property (pool, freshly updated, hardwood floors) in the title also.
• If you are a licensed Minnesota real estate agent, remember that you are required to disclose that fact on everything you publish (this included).
• Take a trick from retailers, drop the rent just below the $00 mark, such as $999 or $1099 or $599, instead of $1000, $1100, or $600 respectively.

With just a few changes to your ads, you will find you will generate many more calls and have your properties leased faster.

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